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...users spending real money, it has become a nation of nearly 2 million ? YouTube The site that leveled the entertainment playing field. Ask a Ninja outdraws The Daily Show ? Last FM Beyond radio, it's a way to tap into the musical tastes of the crowd and add yours as well ? Netflix With more than 70,000 DVDs available, proof that Keanu and Kurosawa can coexist ? iTunes With a catalog of 3.5 million songs, Apple makes money off the misses as well as the hits ? amazon.com With customer reviews and recommendations, book buying...
...weed out the bad eggs ? myspace.com With 120 million users, it's a whole new society, with features that maximize individuality ? Google Maps Users can add their own points of interest to create mashups like www.beerhunter.ca ? Google AdSense Provides free ads relevant to your website, then pays you if people click on them ? Google The search empire built itself around a social function: counting links between websites THE GATHERERS The crowd isn't just expressing itself more; it's also gathering and filtering all those blog posts and photographs and finding an audience for them...
...perennial problems of marketing in India: How do you reach the 700 million people living in rural areas who, though poor, would still add up to a big chunk of change if they only knew about your products? That's something Satyan Mishra, 33, has spent a lot of time thinking about. Mishra is the founder and CEO of Drishtee, a six-year-old company dedicated to making services and goods found in cities available to country folk...
...seemed like a good idea: take a familiar tale—the Santa Claus story—and breathe some life into it by means of talented actors. Cast box office king Vince Vaughn as the protagonist, throw in a little Paul Giamatti, Kathy Bates, and Rachel Weisz to add some Oscar cred, and get Kevin Spacey to play the villain. You’ve gotta get Spacey to play the villain. The man put Gwyneth Paltrow’s head in a box in “Se7en,” so he’s sure to bring...
...whose bodies require calcium, like shellfish, he said. House, who said he came up with the idea while jogging along the Charles River, plans to accelerate the electrochemical weathering process by removing hydrochloric acid from the oceans. “Various people have thought about finding soluble minerals to add to the ocean to increase alkalinity, but there are not a lot of minerals like that,” he said. “You can just do the opposite. Instead of adding a base, remove acid.” However, even if the researchers’ proposals were...