Word: adelina
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Dates: during 1970-1979
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...posed a direct threat to Playmen (circ. 400,000), a home-grown imitation that has surpassed its American model in spice, if not in style, and has won a profitable niche for itself (TIME, Jan. 18, 1971). While Rome took in Hefner's prepublication ballyhoo, Playmen Editor Adelina Tattilo, 40, a stunning mother of three, behaved like a card shark with the winning...
...Hugh Hefner of Italy is a blonde. Adelina Tattilo, fortyish and the mother of three children, is the founder and publisher of Playmen, a glossy monthly album of nudes and what would probably turn out to be articles if anyone bothered to read them. Despite-or because of-a running battle with police, the magazine has reached a circulation of 450,000 in less than four years. That is phenomenal, especially since Playmen costs just over a dollar a copy. LIFE-like Epoca (circ. 350,000) and Oggi (950,000) cost 29? and 24? respectively...