Word: adhemar
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...four candidates in the race for the Presidency, two were moralizers and two materialists, General Juarez Távora and Right-Winger Plinio Salgado, both considered deeply religious, vowed to clean up corruption. Juscelino Kubitschek and rich, Falstaffan Adhemar de Barros, both M.D.s, former state governors and practical politicians, vowed to raise living standards. Barros ran well ahead of Kubitschek in the big cities; Kubitschek piled up his plurality in the inland towns and farm villages, where the P.S.D. machine operated most efficiently, and where most of the voters had laid eyes on no other presidential candidate. The final count...
Early vote returns, heavily weighted with big-city votes from Rio and São Paulo, gave Millionaire Politico Adhemar de Barros a temporary lead, but Kubitschek forged slowly ahead after reports began coming in from the inland states, notably Minas Gerais. The count early this week: Kubitschek 2,277,000, Army General Juarez Távora 2,112,000, Barros...
...Adhemar ("Brazil Needs a Manager") de Barros, 54, rich, flimflamboyant ex-governor of booming São Paulo, self-chosen candidate of his Social Progressive Party. Adhemar, as he is called all over the country, shows even less political philosophy than Kubitschek. Favored by his fellow big businessmen and detested by the intellectuals, Adhemar has nevertheless captivated many a working man by promising to make "Brazil, Inc." prosperous. "I doubled my inheritance," he says in a gross understatement, "and I can do the same for Brazil...
...Governor Adhemar de Barros (whom the army distrusts): "We had our elections in 1945. We had them in 1950. We will have them...
...Adhemar's entry in effect turns the Brazilian election into a three-way race. The other top contenders are Governor Juscelino Kubitschek of Minas Gerais state, heir to the leftish populista forces of the late President Getulio Vargas, and General Juarez Tavora, hero of the conservative military leaders whose determination to clean up the mess in Rio led to Vargas' resignation and suicide last year. But rumors were louder than ever in Rio last week that the officers would postpone the election unless their man seems likely...