Word: adidases
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It seems obvious that while Harvard students love their fancy footwear, your average ancestral hunter-gatherer would not be sporting a pair of Adidas on his morning hunt. In fact, despite our contemporary obsession with shoes, Daniel E. Lieberman, Department Chair of Human and Evolutionary Biology, recently discovered that humans...
Less than two years later, Li Ning the company is still soaring. In March, Li Ning Co. reported a more than 30% rise in profit in 2009. Li Ning started his sportswear company in 1990, building it into a giant, with 2009 sales considerably more than $1 billion. With 7...
This year, Li is back on the West Coast - or rather, his eponymous sportswear company is - setting up its first U.S. retail store in Portland, Ore., not far from the headquarters of archrival Nike. This isn't the first time China's biggest shoe company will go toe to toe...
Even if most Americans don't know the Li Ning name yet, many will remember the man. After his historic 1984 performance, the tycoon leaped back into the Olympic spotlight - literally - during the opening ceremony at the 2008 Beijing Games. Suspended by cables, Li soared into the air and ran...
Just rebranding Chinese products won't be enough for Li Ning to compete globally. The company also needs to deliver products that will help its élite athletes excel, a process Jay Li says is "half science, half art." Li Ning runs a "Global Innovation Center" in the same building...