Word: adidases
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Dates: during 1980-1989
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For Baby Love, stealing means survival. He is the best gold-chain snatcher on the block. "I pretends to be making a phone call when the bus be comin' along," he explains, "so the driver won't warn the passengers. Then when it be by, I's...
Messed up little boys and girls are not at all uncommon in the grass-green and asphalt-black world of suburbia. They romp cheerily among the trees and mopeds, chattering about Betamaxes and analysts. Often it's so hard to distinguish one from another amid the swirl of LaCoste and...
The most successful U.S. manufacturer of the fancy new footwear is Blue Ribbon Sports of Beaverton, Ore., a privately held company founded by Running Enthusiasts Phil Knight, 42, and Bill Bowerman, 69. In just eight years, Blue Ribbon Sports and their Nike (rhymes with psyche) shoes have gone from a...
In 1964 Knight and his old track mentor each put up $500 and went into business importing Japanese running shoes. In 1972 they first produced their own make of shoe, naming it after the Greek goddess of victory. Just before the 1972 Olympic trials in Eugene, Ore., Knight and Bowerman...
After giving up competition following the 1976 Olympics, Hall joined a squad of former swimmers representing Arena Swim Wear, a subsidiary of Adidas.