Word: adidases
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Dates: during 2000-2009
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Airness is imbued with the irresistible cool derived from celebrities the French love most: soccer stars. But how could he swing that when all the pros worth recruiting were already under contract to Nike, Adidas and Puma? "I came up with the concept of the extra sports contract"--getting players...
In the past 18 months, a league that has been kept whole by dipping into the deep pockets of two soccer-nutty billionaire owners has attracted close to $1 billion in outside investment from new franchises, new team owners, public stadium funding and sponsorship money. Adidas kicked in $150 million...
To Nike, it's even better that--as many have suspected--the spot is digitally altered. It turns out Ronaldinho is somewhat mortal, even in his new boots. Fans have debated the clip endlessly, and Ping Pong has been viewed 12 million times since its October Web-only release, one...
Think the World Cup is contested just on the pitch? With the finals less than a month away--on Adidas' German front lawn no less--Nike and Adidas have launched their broadest, most expensive marketing campaigns in the history of sport, all tied to a single event. (Nike is spending...
When Rudi and Adi Dassler began hand making athletic-training shoes in 1924 in their family's laundry room in Herzogenaurach, Germany, they had no idea their efforts would someday lead to a full-fledged factory, Dassler Brothers Sports Shoe, producing more than 30 styles for 11 sports, including the...