Word: adidases
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Dates: during 2000-2009
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Want a piece of the cutthroat running-shoe market, dominated by big brands like Nike, Adidas and Reebok? Try giving your sneakers some steroids. Spira Footwear, a four-year-old company based in El Paso, Texas, makes the world's only shoes with actual springs in the soles. The springs...
"I stopped listening to hip-hop 10 years ago," says Darryl McDaniels, the D.M.C. in Run-D.M.C. McDaniels points out that Run-D.M.C. rhymed about everything from materialism (My Adidas) and higher education ("I'm D.M.C. in the place to be/ I go to St. John's University...
Earning Their Stripes Germany's Adidas has been a fixture on the sporting scene ever since founder Adi Dassler invented spiked shoes for track-and-field in the 1920s. But when it comes to making sneakers for fashion and leisure, Adidas has lagged far behind Nike, the world's leading...
NEW TRENDS Yoga vacations, retreats and cruises are popular, and yoga clothing lines are big sellers for such athletic labels as Nike and Adidas. Pilates classes continue to fill up at health clubs, and folks can even compete to be top yogi in national and international contests
Al-Jazeera's coverage stirred business problems in the network's own backyard long before its executives decided to go West. For the past nine years in the Middle East, al-Jazeera has faced an unofficial boycott led by Saudi Arabia, whose government was stung by criticism on al-Jazeera...