Word: adidases
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Dates: during 2000-2009
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The Adidas apparel store that closed up its Mass. Ave. storefront three years ago has reinvented itself with a look from the past.
This morning, the Adidas “Originals Store” will open its doors to the Cambridge crowd, selling reintroduced clothing and footwear from its classic lines.
“We have a very exclusive product here and we feel that the market is the right fit,” Kerry Barnes, the director of retail stores for Adidas, said last night at a promotional party for the new store.
According to Adidas spokesperson Kelly Middal, all products for sale at the Cambridge location take their cue from past designs and bear the clover-like “trefoil” logo, which was first introduced in 1972.
“We really feel that Harvard’s rich history, matches Adidas’ history,” he said, adding that Adidas was founded in 1920 as a company that built shoes for professional athletes.