Word: adidases
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Dates: during 2000-2009
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Mao Ce has never been employed. A high-school dropout, he has almost no chance of landing a good job in the education-obsessed marketplace of modern China. His parents divorced when he was a child, so he lives with his father and grandfather in a sixth floor walk-up...
One thing I have come to love about New York is the incredible diversity you can witness in a relatively small space. Take, for example Bryant Park, the site of my lunch break last Friday. I was sitting at a green metal table with two of my fellow interns, Rachel...
Ivanovic caught a crucial break when a Serbian tennis instructor touted her to one of his clients, a Swiss businessman named Dan Holzmann. Intrigued, Holzmann invited Ivanovic and her mother to his home in Basel, the Swiss city that produced Roger Federer. "We all fell in love with each other...
A poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him...
As a strategist, though, Plank is more brains than brash. Many analysts admire his approach to expanding his brand. Under Armour could have jumped right into one of the two biggest sports-footwear categories--running and basketball--to try to steal share from Nike, Adidas and other Bigfeet. Instead, the...