Word: adidases
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Dates: during 2000-2009
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Crown Prince Abdullah Bin Abdul Aziz Al Saud has rounded up a few brothers, sons and friends for a weekend game of lawn bowling. Wearing a Bedouin robe and an incongruous pair of striped Adidas running shoes, the ruler--in fact if not in name--of Saudi Arabia hurls a...
...floral patterns or brocades, for example--are comfortable and versatile enough to wear with his own collections or even jeans from the Gap. Of course, at $240 to $590 a pair, they aren't targeted at the customary Gap shopper. But that's not the point, really. For these Adidases represent the high end of the hot new market that is women's sneakers; women now spend nearly $4.5 billion a year on athletic shoes, and the figure is growing fast...
So when Adidas teams up with Yohji Yamamoto to produce sneakers that cost a paycheck, think of them as a lure, or what Adidas America marketing director John Kawaja calls an "image ploy." Says he: "We're never going to build a business out of Yamamoto products, but we're...
Though still lacking the sheer physicality of NBA play, the competitiveness of teams has improved drastically since the founding of the league?there are dozens of foreign players, including some with NBA experience, and several foreign coaches. Multinationals such as Nike, Adidas and Converse have invested millions of dollars in...
It's the weekend in Saudi Arabia. crown prince Abdullah bin Abdul Aziz al Saud has rounded up a few brothers, sons and friends for a royal game of lawn bowls. Wearing a Bedouin robe and an incongruous pair of striped Adidas running shoes, the de facto ruler of the...