Word: adidases
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Dates: during 2000-2009
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But there are signs owners are catching on. Teams this year were allowed for the first time to market their own licensed apparel; the Sharks recently sealed a deal with Adidas worth around $400,000, which includes a one-month training trip to the U.S. A new Taiwanese-owned team...
Instead, an entire subculture has sprung up around the all-important, life-changing thesis. Rather than develop secret handshakes and sport, say, Adidas headbands in solidarity, we spend our time procrastinating, typing, staying in on Saturday nights and, of course, complaining. Even those of us smart enough not to write...
In that same year, he was named a First-Team All-American for the second time. He also won the Missouri Athletic Club Collegiate Player of the Year Award and was named Player of the Year by Soccer America, Adidas and the Atlantic Coast Conference. Kerr has 17 caps for...
Forget about speed, sweat and ankle support--this year's hot sneakers earn their price tag by scoring points at the cocktail party instead of on the court. Japanese fashion designer Yohji Yamamoto has teamed up with Adidas to produce six striking athletic shoes. The "Boxing Boot," shown here, offers...
Yamamoto agreed to collaborate with Adidas last year, impressed, he says, by the functionalism of sportswear design, and by the way the brand's three-stripes motif has endured for more than 50 years. Using those stripes as his muse, he has fused his own choice of fabrics and colors...