Word: adidases
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Dates: during 2000-2009
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After only a year in the Square, the Adidas athletic-wear store at the corner of Mass. Ave. and Plympton St. quietly closed its doors last week-leaving only an empty, boarded-up storefront in the high-visibility location.
Before Adidas moved in last March, a family-owned music store, Briggs and Briggs, had leased the spot for over 100 years.
As a national corporation replacing the small, family-owned Briggs and Briggs, Adidas faced resentment from many students and Square shopowners who said they were surprised by its quiet closing but relieved the chain store was unable to survive in the Square.
"I'm delighted," said Louisa Solano, owner of the Grolier Poetry Bookshop. From the window of her store, Solano faces the Adidas storefront. "I'm glad to know that the Harvard community had greater taste than the store assumed they had," she said.
Ultimately, Harvard's resistance to corporate sponsorship hurts our varsity athletes. Why should we turn down free uniforms, shoes and apparel for the price of wearing a tiny Nike Swoosh or sporting Adidas' Three Stripes? Why turn down the opportunity to get the students and community more involved in Harvard...