Word: adidases
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Corporate advertisers have begun to sense the allure of the alternative - Goodnight Electric launched its second album kitted out in Adidas sportswear from from head to toe - and so have radio stations. Several stations now have regular indie shows, and some, like Prambors FM, even broadcast live sessions. Acong, also...
At a post-screening reception, Samberg sported tortoise-shell frame glasses, five-o’clock shadow, and Adidas sneakers—the basic uniform for pretty much everyone involved in this film.
But as the number of eyeballs glued to tiny screens multiplies, so too does the mobile handset's value as a pocket billboard. Consumers are increasingly using their phones for things other than voice calls, such as text messaging, downloading songs and games, and accessing the Internet. By 2010, 70...
Not yet, perhaps, but corporate spending on handset advertising is expected to soar to $13.9 billion by 2011, according to marketing-research firm eMarketer. The field got a boost on March 27, when Yahoo! became the first major Internet firm to introduce a mobile-ad network, a service that allows...
With the number of players taking up the game remaining flat, at 2 million to 3 million annually over the past 15 years, and with newcomer Nike Golf whacking away at their market share, established companies like Callaway, Titleist (owned by Fortune Brands) and Taylor Made (Adidas Group) are eager...