Word: adidases
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Like Scarlett Johansson. Reebok, which recently merged with Adidas, next year will launch a new line of urban activewear designed by the actress. Johansson, known more for her curves than her curveball, doesn't convey the tomboy image that a company like Reebok may want, and that's the point...
Johansson may be onto something. To inject some vitality into its activewear offerings, Adidas last year collaborated with designer Stella McCartney, and her debut line of functional and fashionable running and tennis wear sold so well that the German apparel maker committed to working with her until 2010. Such partnerships...
Adidas, Nike, Champion, Russell and Reebok have long bridged the gap between competitive sports and casual activewear. But increasingly, consumers want both function and fashion from their sportswear. Clothes need to do something?stretch, fight odor, wick moisture, regulate temperature?and look good as well. "We always saw athletic wear...
No one appreciates that better than Adidas, which took a chance with McCartney, known more for her experience on the runway than on the running track. The line has seen a 300% jump in sales from its first to second seasons and is now sold in more than 450 stores...
The SEC complaint said that former Goldman Sachs analysts Plotkin and Pajcin hired Shpigelman to leak information about six mergers or acquisitions that Merrill Lynch was overseeing, including those between Proctor & Gamble and Gillette, Duke Energy and Cinergy, and Reebok and Adidas. According to the complaint, Shpigelman received cash and...