Word: adidases
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The Adidas Originals store on Mass. Ave reported an increase of 10 to 15 percent, while managers at Tower Records, Black Ink, Curious George Goes to Wordsworth, Origins and The Body Shop all said sales were up slightly from last Thanksgiving but that exact figures were unavailable.
Computers in your shoes? Believe it. A sensor in the new adidas 1 sneakers measures with each step how much compression you put on the heels of the shoes. Microprocessor-controlled cushioning then adjusts the heels' stiffness so they become more rigid on dirt trails, for example, and softer on...
For a forward-minded executive, Jim Davis is an old-fashioned guy. Sitting in a conference room at New Balance headquarters in Boston, he jokes that he still employs a third of the work force he inherited when he bought the company in 1972. O.K., so it consisted of six...
Yet Davis is at a critical juncture. Lately New Balance has lost share at the high end of its core runners' market to rivals like Brooks, while Adidas, Nike and Puma have been battering the brand in the more fashionable arena. New Balance is still mainly known for its running...
China's competitive advantage in textile manufacturing is seen primarily as its ability to produce clothes cheaply. But leading manufacturers like Luen Thai are also trying to add value in other areas, for example, by streamlining the supply chain and making their customers' jobs easier. At the Dongguan compound, Luen...