Word: adidases
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Stripe Strife German-based sportswear maker Adidas said it had filed a suit in the U.S. against Polo Ralph Lauren, claiming a twin-striped jacket produced by the fashion house infringed upon Adidas' trademark three stripes.
One consequence of the higher price tags is that companies are no longer willing to ante up for anyone besides those at the top of the pyramid. "There's no real middle layer anymore," says Adidas global-communications chief Jan Runau. And the endorsement deals are becoming longer term. "If...
Defending gold-medal sprinter Greene will wear Adidas' Formotion Sprint Suit in Athens if he qualifies this week for the Olympic team at the U.S. track-and-field trials. The suit, made of advanced fabrics, will be available to consumers next spring.
Natives roam the streets with water sprayers in their pockets so that they can douse their faces with mist. Heat mirages blur tourists' views of the Acropolis. Grandmothers fan while watching the evening news. "Kafsonas [Burning up]!" they say. Welcome to Athens in August, where temperatures top 100F and humidity...
Adidas has already scored success. Its ClimaCool system, first tested in 2000, accounted for 20%, or $82 million, of the company's 2003 U.S. apparel sales. For the Olympics, Adidas has unveiled the Adistar SS running shirt, with a wicking fiber that helps sweat evaporate and wide mesh holes that...