Word: adidases
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THE BOURSE Adidas Score Like the German team, Adidas is a World Cup winner. After investing heavily in sponsorship at the tournament, the German sportswear maker announced a 4% rise in quarterly profits.
Li Ning Sports Goods, China's largest athletic-shoe and apparel company, built brand awareness the same way Nike did--by getting a revered athlete to hawk its products. But while Nike had to hand over millions in endorsement fees to basketball superstar Michael Jordan, Li Ning Sports Goods just...
Since retiring from gymnastics in 1988, Li has built his company into a credible challenger in China to Nike, Adidas and Reebok. Li Ning Sports currently holds a 10% share of the mainland's athletic-shoe market, outselling all foreign brands combined. Aided by more than 1,000 Li Ning...
Haute-couture week used to be fashion's time-out. The pace was leisurely, leaving lots of opportunities for the ladies who lunch to get plenty to eat. The clothes were elegant, the kind of things one wears to the Paris Ritz, darling. The salons were small and intimate, the...
Skorts have often been regarded as the tuna Mornay of fashion: comfortable yet tasteless. But with the flippy new styles sported at Wimbledon last week by the physically gifted (Anna Kournikova, center), the athletically gifted (Serena Williams, left) and virtual unknowns (Asa Svensson) alike, the skirt-shorts combo may be...