Word: adidases
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"The samurai would test their blades on cadavers," says Cruise, who pauses to apply sunscreen to his face and catch his breath after a series of lunge-and-chop moves across the court. He's starting to sweat in his long sleeves, black Adidas pants and spanking-new Adidas sneakers...
Even with the challenger series to decide who will race Team New Zealand for the big prize still four months away, a brouhaha surrounding French challenger Le D?fi and its main sponsor Areva, a nuclear energy company, already has the yachting world abuzz. Yachting purists complain that nuclear power and...
NEAT FOOTED A running shoe that does the running for you? The a3 (that's A cubed), from Adidas ($130), comes close. Conventional shoes protect feet with extra cushioning that reduces shock at the point of impact. Adidas says the a3's innovative design and space-age materials also position...
Or in the case of Adidas, the line of $100 ClimaCool shoes, due out this month. Sure, the technology purports to control the temperature inside the sneakers, but their greatest appeal may lie in their variety of colors and sports-category options. The company also has a new collection of...
The company has launched a Nike Goddess website (motto: Look Good. Kick Ass) and will open its second Goddess store in Los Angeles in mid-March. Still, for all of Nike's technological and marketing prowess, the Portland, Ore., company may have picked a fight in the wrong ring. "When...