Word: adidases
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Even though the women players have better Q ratings than the guys, they still aren't getting the same kind of sponsorship deals. And, according to Forbes, none of the women--not even Kournikova--gets as much in endorsement cash as Andre Agassi. "Who's running the game? Men," says...
Reebok's woes began under the new cast of professional managers; there were five presidents in a decade. In an effort to broaden its customer base, Reebok in 1992 ventured out from its core recreational-fitness customers to make sneakers in more competitive sports categories like baseball, basketball and soccer...
The result is that golf-course owners and equipment makers are spending millions of dollars battling each other for the same 26.7 million customers. Small, independent start-ups that seemed so promising just three years ago have folded or been folded into a few big companies like TaylorMade (owned by...
And it is not only local businesses that fail in the Square. National chains Express, Structure and Adidas all vacated the Square this year in spite of highly desirable locations.
Most teams are technically owned by local and regional governments. With operating budgets provided primarily by local treasuries, there is little impetus for the generals to run the league as a business. Players' salaries are generally minimal and ticket prices are cheap (70 to $6), although fans of many teams...