Word: adidases
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
You are running the Boston Marathon. Somewhere in the 26.2 miles from the Hopkinton start to the Boston finish, you begin to have doubts. More than half of the course is behind you, but Heartbreak Hill still looms ahead—that steep one-half mile ascent. �...
What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book. Smit tells the story of Adi and Rudi Dassler, partners after World War I in a sports-shoe factory in tiny...
By the mid-1950s, both firms had developed into respected sporting-goods companies with small but loyal followings in the U.S. But it would take the next generation of Dasslers to take Adidas' distinctive three-striped shoes and, eventually, clothing to an unheard-of level of international success, outpacing Puma...
Although that feud is part of sports lore, the saga of Adidas also holds insights into the durability of a global brand. Adidas survived corporate intrigue, near bankruptcy and being outmarketed and overtaken by Nike. It is still the No. 2 maker of sporting goods in the world.
Nike may have perfected it, but celebrity sponsorship was the ticket to the top for both Adidas and the smaller Puma. Jets quarterback Joe Namath paraded around Manhattan in the 1970s in his swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal...