Word: adis
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Explaining the marketing strategy behind new chains, Jay Chiat, San'wiches main backer and the superstar executive of the imagemaking advertising agency Chiat/Day, insists that "it's all a matter of the ADI." That is no palate- tingling condiment, but rather the area of dominant influence, or the geographical area that a TV station predominantly reaches (and thus the potential audience for each commercial). That is why, for example, Marriott since June has opened 14 branches of Allie's in San Diego (where San'wiches is also being tested). Only after such saturation will Chairman J.W. Marriott Jr. convert more...
...Court is expected to decide the case within the next four months, City Manager Robert W. Healy said last night. A lower court ruling allows ADI to continue the nerve agent testing through the appeals process...
...Calling ADI an example of "corporate irresponsibility," Cyr added that the firm is only out to get one of the 18 federal contracts for nerve gas research which have been awarded in the past two years...
Triner said that ADI has considered moving out of Cambridge and that the city would have no trouble locating other firms to pay municipal taxes...
...certainly would say something about Cambridge if we chose to leave," Triner said, adding that ADI has advised the Center for Disease Control about building a new high security laboratory in Atlanta...