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Word: adissayam (lookup in dictionary) (lookup stats)
Dates: during 2009-2009
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Usage:

...publicity brought them additional patrons, including curious American tourists, Bollywood film crews and plenty of locals. "[Customers] usually attacked McDonald's as they tucked into our Indian dishes," says Mr. Suppiah. "We did gain from the publicity, but because of the lawsuit, we could not franchise our outlet." Adissayam Xavier, a regular customer at McCurry, agrees with its owners that the McDonald's suit has been unfair. "It is cold-hearted to try to put someone out of business simply because there is a resemblance in the name," Adissayam says. "I love this place ... it is clean...

Author: /time Magazine | Title: McCurry: the Indian Eatery That Beat McDonald's | 9/9/2009 | See Source »

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