Word: adistar
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Adidas has already scored success. Its ClimaCool system, first tested in 2000, accounted for 20%, or $82 million, of the company's 2003 U.S. apparel sales. For the Olympics, Adidas has unveiled the Adistar SS running shirt, with a wicking fiber that helps sweat evaporate and wide mesh holes that increase ventilation. Adistar's silver microfibers down the back and metallic tape at the neck let heat escape, creating a cooling sensation upon touch. "Since I started using ClimaCool, I don't sweat as much," says Haile Gebrselassie, the two-time 10,000-m Olympic champion from Ethiopia...
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