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Million-Dollar Index. Great Books is the fruit of an inspired collaboration between an intellectual with a taste for "business romance" and a hard-driving salesman with a rare knack for marketing culture. The intellectual is restless Mortimer J. Adler, 59, a martini-sipping scholastic iconoclast who first imposed himself on the national consciousness as a University of Chicago philosophy of law professor and a protégé of former Chicago Chancellor Robert Hutchins (who still holds the title of editor of the Great Books). In 1943 Adler scraped up a $60,000 grant to begin work...
Eggheads Are Not Enough. Before he was through, it cost Adler nine years and $1,000,000 (mostly wheedled out of Benton) to put the Syntopticon together. With heavy publicity mailings to industrialists-often followed up by whirlwind visits from Adler-Britannica managed to sell 1,863 Great Books sets in 1952. But in 1953 sales plummeted...
...Harvard winners of the Woodrow Wilson Fellowships are: James C. Nohrnberg, Ted W. Margadant, John S. Rockwell, Roswell P. Angier, Donald G. Polvani, John McLaughlin, Norman T. Adler, John M. Carroll, and Richard M. Bulliet...
...this week. How good is Roman Catholic education these days? The subject is one that agitates many Catholics. As "Great Books" Editor Mortimer Adler says, Catholics have become both more self-critical and less defensive about the kind of education they are providing. The man who heads one of Catholicism's best-known schools, Notre Dame, and has given it a new kind of reputation, represents the new trend in Roman Catholic education. And thus the Rev. Theodore Martin Hesburgh appears on TIME's cover...
...zipping off to New York and Europe, he "converges" clients wherever he goes. Next week he leaves for a Swiss skiing colloquium with Irwin Shaw, Peter Viertel, Anatole Litvak, Darryl Zanuck and Henri-Georges Clouzot. He never considers himself on vacation. Once, meeting 20th Century-Fox's Buddy Adler by chance in Paris, Lazar sold him Cole Porter's Can-Can for $750,000. On another occasion, he was saving money by flying tourist class when, looking beyond the partition, he saw Spyros Skouras sitting up forward in Firstville. "I could have sold Skouras $300,000 worth...