Word: adless
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...American Way began as an adless quarterly, but by early '68, the Caldwells began soliciting ads. They got so many that they were soon able to make the book a monthly. The Caldwells estimate that ad revenue will rise 41% this year, to $1.2 million. Advertisers include not only travel-related companies such as Hertz, Ramada Inns and American Express, but also concerns interested simply in reaching an affluent audience, including Merrill Lynch, Hart Schaffner & Marx and General Motors (for Cadillacs...
...unpopularity. In a backhanded compliment, the State Port Pilot over in Brunswick County raised this brag to its masthead: "Most Cussed Newspaper in North Carolina, Outside of Elizabeth City" The Independent ultimately commanded a paid audience of 6,000 spread over 30 states, but it went virtually adless for years at a stretch, fought a losing lifelong battle against financial failure. In 1937, after Editor Saunders tried unsuccessfully to convert the Independent to a daily, the paper died of chronic malnutrition. Three years later, without a cause to fight or a crook to cuss, its proprietor followed...
...said Parton, a onetime TIME staffer, and produced figures to prove it. American Heritage Publishing Co., Inc., which did $448,000 worth of business in 1955, reached $7,125,000 last year; Publisher Parton predicts an $8,000,000 to $9,000,000 gross for this year. The hardcover, adless American Heritage, which now sells for $3.95 and can break even with 105,000 subscribers, has 310,000 subscribers. Horizon, a sister magazine launched in September 1958, is equally intellectual (it is devoted to ideas and the fine arts) and just as expensive, has already reached a circulation...
Hope has arrived as a great many people thought it would--not in expensive bindery or elaborate engraving. But on poor paper, mimeographed, adless, and bearing the unmistakable smell of ink. Voices goes on sale today, and if you can't always make out the words because of the publishing process, it's at least worth the effort...
...sight of that morning's New York Times at the breakfast table. Each day during the Republican National Convention the Times sped across the continent through new facsimile equipment, using a TV microwave relay circuit. By getting out 20,000 daily free copies of a special, ten-page, adless edition, the Times demonstrated that, technically at least, a truly national U.S. newspaper is within reach...