Word: adless
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Dates: during 1930-1939
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...copies at 15^ proves not popular, a second will never appear. His investment in the magazine is small; even the covers are of the lot which was printed for the current Modern Screen, and therefore carry the same advertisements, but without charge. Otherwise Hullabaloo, like Ballyhoo, was adless...
When the first issue (150,000 copies) of Ballyhoo, adless funny magazine, was sold out, Publisher George T. Delacorte Jr. ascribed it to curiosity. His family & friends told him the magazine was "terrible"; his office aides predicted early failure. On the point of killing the project Publisher Delacorte changed his mind, sold out a second issue of 450,000; a third, of 675,000. Last week he sent out an edition of more than one million copies...