Word: adless
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Dates: during 1950-1959
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Still associated with Philips in the venture are Harold R. Brodky '51 and James W. Downs '51. Their prospective magazine is to be privately financed and adless...
...When the adless Reader's Digest (U.S. circ. over 8,000,000) started its international editions in 1938, Editor DeWitt Wallace soon hit a snag. At 25?, the world's biggest magazine was too expensive for the mass of readers in most foreign countries. Beginning with the Spanish-language edition in 1940, Wallace cut the price and began carrying advertising in his international editions. Circulation and advertising rose steadily, but so did production costs, and the 24 foreign editions in eleven languages, with a circulation of 6,300,000, continued in the red. Last week, on the tenth...