Word: adless
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Dates: during 1960-1969
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...unpopularity. In a backhanded compliment, the State Port Pilot over in Brunswick County raised this brag to its masthead: "Most Cussed Newspaper in North Carolina, Outside of Elizabeth City" The Independent ultimately commanded a paid audience of 6,000 spread over 30 states, but it went virtually adless for years at a stretch, fought a losing lifelong battle against financial failure. In 1937, after Editor Saunders tried unsuccessfully to convert the Independent to a daily, the paper died of chronic malnutrition. Three years later, without a cause to fight or a crook to cuss, its proprietor followed...
...said Parton, a onetime TIME staffer, and produced figures to prove it. American Heritage Publishing Co., Inc., which did $448,000 worth of business in 1955, reached $7,125,000 last year; Publisher Parton predicts an $8,000,000 to $9,000,000 gross for this year. The hardcover, adless American Heritage, which now sells for $3.95 and can break even with 105,000 subscribers, has 310,000 subscribers. Horizon, a sister magazine launched in September 1958, is equally intellectual (it is devoted to ideas and the fine arts) and just as expensive, has already reached a circulation...