Word: adless
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...offices in the Sankei Kaikan. These quarters are in sharp contrast to our first home in bombed-out postwar Tokyo. Hard on the heels of General MacArthur, TIME moved into the Japanese capital, set up shop in backrooms above the Kyo-bunkwan bookstore and published its pony-size, adless Far Eastern edition. Last week some 400 Japanese and foreigners came to see our new quarters, and to sip, among other drinks, such an inscrutable concoction as the "Monkey Gland" (gin, orange juice, D.O.M. and grenadine...
...Democratic Party, which hammered away at the "one-party press" during the last campaign, this week puts out its own unusual answer. On newsstands all over the country and out to subscribers went 100,000 copies of a brand-new, 25?, adless, pocket-size monthly: Democratic Digest, the first commercial magazine ever published by a major U.S. political party. On its cover is a Republican elephant sitting behind a desk reading from a large book titled How to Balance the Budget, while a smaller volume concealed inside is called How to Break 90. Its 112 partisan pages are a light...
Three years after TIME Inc. started Tide in 1927 as a free, adless magazine to give admen news and views about their own business and about TIME, the magazine was sold. The buyer was Young & Rubicam President Raymond Rubicam, who changed it into a trade weekly which went after paid circulation and advertising in earnest. Gradually he turned Tide over to its employees, who sold some of their shares to Manhattan's Modern Industry magazine two years ago. But the competition from robust Printers' Ink (circ. 23,793) and Advertising Age (circ. 24,201) was tough to buck...
Still associated with Philips in the venture are Harold R. Brodky '51 and James W. Downs '51. Their prospective magazine is to be privately financed and adless...
...When the adless Reader's Digest (U.S. circ. over 8,000,000) started its international editions in 1938, Editor DeWitt Wallace soon hit a snag. At 25?, the world's biggest magazine was too expensive for the mass of readers in most foreign countries. Beginning with the Spanish-language edition in 1940, Wallace cut the price and began carrying advertising in his international editions. Circulation and advertising rose steadily, but so did production costs, and the 24 foreign editions in eleven languages, with a circulation of 6,300,000, continued in the red. Last week, on the tenth...