Word: adless
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...adless magazine is still run by its first editor. When Curtis asked friendly, tousled Mrs. Ada Campbell Rose, 47, to survey the children's field, she was a textbook editor and housewife with two sons. Impressed by her report, Curtis asked her to edit a magazine for moppets...
Nation's Heritage, a bimonthly, will start out in January with 5,000 copies and a cover painting (printed on linen) by the late Grant Wood. Its readers won't have to do much reading: the magazine will be nine-tenths pictures. It will also be adless (Malcolm's idea, reluctantly approved by B.C.). Forbes is counting heavily on its snob appeal-it is designed to look impressive on boardroom tables-but figures that many a businessman will want to buy it as a gift (with his name as donor on the inside cover) for his local...
...putting out magazines had skyrocketed in the first two postwar years-and so had magazine mortality. Several big "X" (for experimental) projects had been quietly stowed away on the back of the shelf, and a good many marginal titles had been quietly junked by their publishers. Last week, adless, pocket-sized Pageant, one of the likelier-looking war babies, was dying in its handsome crib...
...want of newsprint, the biggest evening paper in the U.S. went virtually adless last week. After J. David Stern's Record folded, the Philadelphia Bulletin (circ. 750,000) had picked up 30,000 new readers and started a Sunday edition ; its paper supply was stretched thin. Many another paper had put itself on the short est rations since...
Last week Sherman Bowles's non-union and all but adless Daily News reached 80,000 circulation despite pickets around the building. Its circulation is now half what the entire monopoly's was before the strike. People bought it, ignoring strikers' pleas to take out-of-town papers instead. Sherman Bowles has reached a truce with his pressmen and stereotypers and hopes to talk his printers into working without a contract. His dispirited employees of the Newspaper Guild, who struck only after he fired them, might be left out in the cold if the other unions went...