Word: adless
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Neither was a great surprise. In its 6½ years the Great Adless Experiment had cost Publisher Marshall Field III more than $4 million. Ingersoll's plaintive plea last June for 100,000 more readers had been generally regarded as a last-gasp try for profits on circulation alone. But circulation last week was just 170,755-only 5,000 more than when Ingersoll cried for help, and nowhere near enough...
...papers which, like his father's Manhattan partisan PM, are adless or "subsidized by one person." His own aim as a Sun man is modest enough. Says he: "Maybe some day I'll be able to do some good here...
...Yorkers, who thought they had experienced just about everything there was in the line of strikes, blinked incredulously at an item last week in their skinny, adless newspapers (see PRESS). It was a short interview with Michael J. Cashal, first vice president of old Dan Tobin's International Brotherhood of Teamsters, which was involved in New York City's walkout of truck drivers (TIME, Sept. 16). Said Brother Cashal: "This strike is a rotten mess...
...fortnight-old teamsters' strike (see NATIONAL AFFAIRS) had frozen the flow of newsprint from warehouses to Manhattan pressrooms. To stretch their dwindling supplies, the city's nine dailies cut their size drastically. By last weekend, the other eight were as adless...
Smooth-talking Bill Pardridge hopes to see 10,000 subscribers before the year is out, will now take ads (the first issue was adless). Barred from advertising: aviation companies. Reason: to head off any talk that Air Affairs has an ax to grind. But every large airline except TWA helped with early contributions of $100 and up, and seven have agreed to plug the magazine with copies in every plane. Promoter Pardridge is already talking about moving Air Affairs from his fifth-floor walkup flat & office in Washington, D.C. Next month he will ask his hand-picked board of trustees...