Word: adless
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First to get Rose's offer was Editor Ralph Ingersoll of adless, reader-hungry PM (circ. 165,000). ("They say they're against people who push people around. Well, I'm people! My name is Norman Corwin, just like anybody else. In a tizzy I called Ralph Ingersoll. 'Hello! Ralph! Baby!' I said, very formally, 'Would you be interested in running my pipsqueak paragraphs for free? I promise not to mention my Technicolor trap [nor] the 50 girls with the 49 costumes.'-O.K., elephant boy,' said Ralph...
...45th Street which used to house a speakeasy, Jerome Ellison, 38, onetime managing editor of Collier's and Liberty, last week was dummying one of the most talked-about publishing ventures of the year. Its name: Associated Magazine Contributors, Inc. Its aim: to publish a pocket-sized, "liberal," adless, 25? monthly, owned and operated by headliners of U.S. arts & letters...
...Sour Apples. Ingersoll admits that his adless Great Experiment (a first-issue sellout) grew tiresome: "Someone on Broadway cracked, 'PM's a paper gotten out by young fogies.' Everybody giggled . . . the public didn't like it for sour apples." By August, 1940, the "faithful" had slumped to a paltry 31,000 in a city of 7½ million. Since then, PM has had its ups & downs, has enjoyed occasional dizzying forays into the black...
...walkout drying up western Canada sources, many a daily and weekly was harder put to it for paper than during the war. The Los Angeles Times shrank one day last week to eight parres. In St. Louis, Dallas. Houston and a dozen other cities, paper-starved dailies went adless to stretch their dwindling hoards...
...Manhattan's adless tab, which bragged in June that it had spent a whole year in the black, backslid a fortnight ago into...