Word: adless
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...From sales of the adless Digest Wallace "nets about 14 or 15? a copy ... or around $10 million a year." He pays his favorites hugely: Executive Editor Kenneth W. Payne got $1 million over 10 years...
Ebony, which imitates LIFE'S format, has an adless first printing of 50,000 copies. On its editor's theory that "most white magazines deal with Negroes as second-class citizens or freaks," Ebony wants to show how normal they are. Most of its heroes live in a happy world of ready cash: Eddie Anderson, whose subservient role as Jack Benny's valet RoChester is anathema to most of the Negro press, is to Ebony just a big success who has a home "like the Taj Mahals of other movie stars...
...proved its thesis: that an adless paper could pay (if the proprietor is rich enough and patient enough to take years of losses). It had not proved, even to the proprietor's satisfaction, that advertising does a paper any special harm. Last week, in his 20th-floor paneled Park Avenue office suite, Publisher Field admitted that his adless daily may start to run ads as soon as paper is plentiful again. Said he musingly: "I think readers like...
...Hidden Babies. While adless PM was off running itself, and Field's ad-loving Chicago Sun was held in by its paper quota, Tycoon Field at 51 was already off on new ways of spending some of the $168 million he inherited from his storekeeping grandfather. His most ambitious postwar project: a mass-circulation magazine, described by its friends as a kind of New-Dealing Saturday Evening Post or Collier's. Field already has the Saturday Review of Literature's Editor Norman Cousins at work pasting up dummies. So far, says Cousins, everything "is purely exploratory...
...newest thing in newspapers is a Buck Rogerish fantasy come true. It is a four-page, pictureless, adless New York Times - containing much of the News That's Fit to Print, distilled from the Times' s regular 32 to 40 pages. It crosses the country by wirephoto, at the speed of 20 minutes a half page, and delegates to the San Francisco conference read it at breakfast...