Word: adman
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...Hamm plays him as charming, philosophical, in some ways rigidly honorable. But he has a deep belief, rooted in his beginnings as an unwanted child, that life is unfair, truth is relative, identity is malleable, and people are, ultimately, alone. This makes him a bad husband - and an excellent adman. When his firm does a public-image campaign for the company about to raze New York City landmark Penn Station, he lays out a pitch that could be his personal creed. "If you don't like what is being said, change the conversation," he advises. What distinguishes America, he says...
...DOESN'T LOVE mocking a really cheesy TV ad? But advertising can at times have the power to strike a deep chord and even spawn lasting pop-culture icons. Award-winning adman Philip Dusenberry, longtime chairman of BBDO North America, created those kinds of pitches. His magic, say his peers, was an intuitive sense of the emotional impact of his work. Before taking on the Partnership for a Drug-Free America and, in the wake of 9/11, New York City tourism ads, Dusenberry led such campaigns as "Pepsi: The Choice of a New Generation" (including, regrettably, the commercial in which...
...year Jackie Robinson debuted with the Brooklyn Dodgers, a less celebrated event occurred: Pepsi hired adman Edward Boyd to promote the cola among blacks. With sleek images of happy, middle-class black consumers and endorsements from stars like Duke Ellington, Boyd pioneered niche marketing and boosted sales wherever his campaign ran--notably Chicago, where Pepsi overtook Coke for the first time...
...adman who grew up wanting to be in advertising and now confesses to "a seriously bad case of arrested development," it would seem that "newness" to Hallahan is the return of "relevance." And as MobiTV's Department of One, he is all about relevance, specifically as it relates to MobiTV and persuading advertisers to put their messaging on its network. "You have to be relevant and entertaining, and you have to be on your game," he tells them...
...body. He has written lovingly about its lusts (Portnoy's Complaint), its decrepitude (The Dying Animal) and the intersection of the two (a ribald graveside scene in Sabbath's Theater). In his slim, stark novel Everyman (Houghton Mifflin; 182 pages), about the life and (mostly) death of an unnamed adman, Roth plays the body's trump card: someday it will die and take the mind with...