Word: adman
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Dates: during 1930-1939
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Died. Frank Presbrey, 81, longtime Manhattan adman, onetime (1894-96) publisher of The Forum under the late Walter Hines Page; of a cardiac ailment; in Greenwich, Conn. For the Hamburg-American Line in 1897 he originated the steamship pleasure cruise...
...taken some three years ago by handsome Mrs. McLaughlin as style counselor to the Formfit Co. (corsets). In charge of the Formfit account for the L. D. Wertheimer Advertising Agency was an executive who thought Mrs. McLaughlin had greater commercial possibilities than the Formfit job brought forth. Soon Adman George Enzinger had Mrs. McLaughlin running a retail hat shop on Chicago's smart Near North Side. When the hat shop was abandoned, Mrs. McLaughlin went into the wholesale millinery trade. As designer and working boss of Irene Castle, Inc., she has toured the West, put her product...
Filling his magazine with a judicious mixture of letters from readers and articles by professionals, Publisher Hecht got his 100,000 subscribers in two years. Contributors included Psychologists Alfred Adler and John B. Watson, Adman Earnest Elmo Calkins, Philosopher Bertrand Russell, Dr. Allan Roy ("Quintuplets") Dafoe, Writers Dorothy Canfield Fisher, Kathleen Norris, Albert Payson Terhune, Anna Eleanor Roosevelt Roosevelt. On the subscription list were the Lindberghs, Mrs. Irving Thalberg, John D. Rockefeller III. In his tenth anniversary number...
...Adman Kleppner should know, standard source of U. S. circulation statistics is Audit Bureau of Circulations, whose latest report credits the Philadelphia Record with 233,629 daily, 372,740 Sunday...
...next day was the first full-length biography of Father Divine, God in a Rolls-Royce,* by John Hoshor, 37, a white Manhattanite, onetime stockbroker, now a free-lance adman and investment counsel. Impressed by Father Divine as a self-advertiser, Biographer Hoshor claims to have spent six months in & out of a Divine "heaven" in Harlem, pretending to be a convert and, he says, almost becoming...