Word: adman
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Dates: during 1930-1939
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...Winter Park, Fla.), whose President Hamilton Holt had published much of her early work when he edited the Independent. Author Harris died last year (TIME, Feb. 18, 1935), left the bulk of her estate to three nephews: Captain Frederick Mixon Harris, U. S. A.; William Albinius ("Al") Harris, Philadelphia adman; and John Duncan Harris, cotton millman of Manchester, Ga. Dedicated in Rydal last week was a nondenominational chapel built by these Harrises in memory of Aunt Corra...
Earlier testimony had brought out the fact that Adman Bates had contracted to buy Jim Thomas' unwritten memoirs for $100,000 and had just given him a $76,000 house as part payment. For three days immediately after the Cabinet Ministers were told the contents of Neville Chamberlain's red leather Budget box, Alfred Bates and Jim Thomas played golf together. On the stand last week Jim Thomas' hearty voice became the humblest murmur...
...Author of a onetime best-seller on Jesus Christ (The Man Nobody Knows), Adman Bruce Barton was asked fortnight ago to see if he could sell the G. 0. P. to the U. S. public. Though Adman Barton has not definitely accepted the National Republican Committee's invitation, he got in some practice last week at a Chicago meeting of the Illinois Manufacturers' Association. Suggesting that businessmen get busy in the politicians' own backyard, he took off his hat, as one master salesman to another, to Franklin D. Roosevelt...
...Adman Barton: The first successful advertisement was one that said, "Mrs. Peter K. Moriskey of 38 Fulsome Terrace, writes: 'Since taking your pills I have had no more pains in the legs.' " The President never gets very far away from this sure-fire formula. He says,"My friends, you are feeling better. Tonight I am going to tell you some of the things we are planning that will make you keep on feeling better...
...when Adman Ward left the company to do independent advertising work, Sapolio's decline had definitely begun. As powdered scouring soaps entered the market, Sapolio sales dropped steadily, amounting in 1932 to only $300,000, less than the oldtime advertising budget alone. Morgan's experimented with a powder in 1913, in 1915, and again in 1930, but Spotless Town had lost its appeal. But not until this year did the company develop a new and improved powder for which it was willing to try another Sapolio revival...