Word: adman
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Dates: during 1930-1939
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...Advertising supplies essential information," said the Mayor of New York last week to the National Advertising Federation. No adman who heard the statement was more pleased than swart, cigaret-smoking William Esty whose Manhattan agency prepares and places the advertising for Camel cigarets. Currently the "essential information" Mr. Esty is using to promote the sale of R. J. Reynolds Tobacco Co.'s prime product is the untraditional statement that smoking is healthy...
...worker and War correspondent for the Kansas City Star, editor and publisher of the Post in 1919-21, he has three sons in journalism: Burris Jr., literate Harvardman, interpreter of the late great Thomas Fferdy and now sports cartoonist for the New York Journal; Paul, adman, and Logan, newsman, on the Denver Post. Dr. Jenkins publishes The Christian (weekly), syndicates "The Drift of the Day'' in 15 Midwestern newspapers. With a journalistic sense such as has earned many a less wise and earnest churchman the reputation of being a fool, he fills his Community Church to overflowing...
...story was written by a member of TIME'S staff, which includes no priest. To Adman Blakeley, thanks.-ED. Socialist Clergy Sirs: In your issue April 30, p. 48, in your description of "Fred" Shorter you state "had, like many another thoughtful U. S. minister, turned Socialist...
...Stuart Chase & F. J. Schlink, and 100,000,000 Guinea Pigs (1933), by F. J. Schlink and Arthur Kallet, lifted the lid on some cynical advertising secrets. Last week, amid cries of "Foul!" from its partisans, advertising took a shrewd blow to the midriff from a onetime hireling. Onetime Adman Rorty is no reformed copywriter, for his heart was never in his job ; no reformer either, for he thinks the present "unstable equilibrium" necessitates "the adman's foot on the throttle, speeding up consumption, preaching emulative expenditure, 'styling' clothes, kitchens, automobiles - everything, in the interest of more...
Adolph Oettinger Goodwin, 42, Baptist, is a onetime newsman (Raleigh, N. C. Times), onetime adman (Critchfield & Co., William H. Rankin Co., MacManus, Inc.). With $250,000 capital he formed Goodwin Corp. His scheme is to build up a consumer market hy getting church people to sell products on commission. The church-going salesladies get 2% "remuneration"' which they "may" turn over to their church-a technicality to sidestep restraint-of-trade statistics. Wrappers or sales slips establish proof of sale. The manufacturer whose product is thus sold agrees to spend at least 3% of the additional volume of sales...