Word: adman
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Dates: during 1930-1939
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Paul Merrick Hollister resigned as vice president of Batten, Barton, Durstine & Osborn (advertising) to become publicity director of R. H. Macy & Co., Manhattan bargain store, succeeding Kenneth Collins who left to form his own agency (TIME. Nov. 14). A onetime reporter on his hometown paper (Grand Rapids News), Adman Hollister is famed for waggish japery, is head of the Charles Townsend Copeland Association, an organization of former students of the crotchety Harvard sage. In 1927 he won Harvard's Bok Advertising Award for an R. H. Macy institutional campaign. For the Guild of Former Pipe Organ Pumpers, in which...
...Blond, bespectacled Adman Hollister claims that, as a substitute on a Harvard (1913) football eleven, he was the first man to run a touchdown to the wrong goal...
Last week the following was news: Kenneth Collins, smart young adman, resigned as publicity director of R. H. Macy & Co., Manhattan bargain department store, to form his own agency. Year ago he resigned but changed his mind after a long talk with shrewd, paternal President Jesse Isidor Straus. Kenneth Collins' friends say he wanted to be a millionaire by 1936, that Jesse Straus promised to make him one (in Macy stock) if only he would stay. To Macy's he would be worth it. Since he hit upon his vein of bright, saucy, it's-smart...
Chief bugaboo of Adman Collins' life is dullness. "When I pick up a newspaper or look at a magazine." he says, "I find 95% of the copy is deadly serious, in fact downright dreary." Most advertising he finds even worse. Though alert copywriters should pounce merrily on "humor . . . and the human element in situations and merchandise," he warns that they must not be funny more than 5% of the time. He admits: "I do not think there is anything funny about a Baldwin locomotive." Chief tenet of Adman Collins' advertising creed is honesty. He deplores the blasts...
...vacation" after 14 years with the company. There was talk that he would open a flying school in Newark, and that he is considering offers to act with Richard Barthelmess in a film of Transport Pilot 13, "Casey" Jones's biography on which he is collaborating with Adman Guy Fowler...