Word: adman
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Dates: during 1930-1939
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Representative Bruce Barton, famed adman-into-politician who conceives that at present his most useful function is as articulator of his party's ideas, hung a national backdrop for Nominee Dewey with a speech about the New Deal's shortcomings and how Republicans would mend them. "The next national campaign," he key noted, "will not be fought between a liberal party and a reactionary party. There is no place in America for a reactionary party. The next national campaign will be between a Republican liberal party and a Democratic radical party...
...Manhattan she felt at home as soon as she walked into her first Christmas Eve party and saw her future husband, Adman J. Addison Robb Jr. "He had a little black mustache and shook up the cocktails. He was just my idea of a city slicker." When, after 18 months, Publisher Patterson suddenly promoted her to society editor, she simply carried her notebook and pencil to debutante parties and night clubs, asked friendly photographers to point out important faces...
Four years ago dapper, dynamic Don Francisco, West Coast advertising man, organized the campaign that kept Upton Sinclair from becoming Governor of California. Two years later he planned the fight that licked California's chain-store tax. Besides these two feats, able Adman Francisco, head of Lord & Thomas' San Francisco office for 17 years, has built up such lucrative accounts as California Fruit Growers Exchange (Sunkist), The All-Year Club of Southern California and Californians, Inc. (tourists). He has also advertised Southern Pacific Co., the Dollar Steamship Lines, Union Oil Co. of California...
Last week Albert Davis Lasker, L. & T. president and top-flight U. S. adman, announced he would retire October 1, picked handsome, 46-year-old Don Francisco to succeed him at a salary said to be between $50,000 and $75,000 a year, moved L. & T. headquarters from Chicago to Manhattan. No reason for the change was given but the trade knew that 58-year-old Albert Lasker (onetime head of the U. S. Shipping Board) has grown more interested lately in cruises than in clients, has long planned to quit the $40,000,000-a-year business...
JOURNEY TO THE WEST-Darwin L. Teilhet-Doubleday, Doran ($2.75). Picaresque, 593-page novel about a high-pressure, radical Manhattan adman, stranded in Seattle, who gets entangled with quacks, radical slickers and adventuresses, in a gory, last-scene fight saves his soul and his future father-in-law's brewery...