Word: adman
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Dates: during 1930-1939
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...Adman and Author Bruce Barton entered unopposed the Republican primaries for a by-election for Congress in New York's silk-stocking 17th District. Said he: "The 17th pays a tremendous slice of the nation's tax bill. . . . Any nickel-in-the-slot district in the South or West gets more consideration in Washington. This is wrong...
...produced a remarkable number of headaches. In explanation he cites the Chinese consumer's upsidedown wish to buy rather than be sold, his perverse refusal to switch brands once satisfied with the one he has got, resulting in an all-round sales resistance calculated to turn an occidental adman's hair grey. Example: Smarting under the British monopoly, a U. S. client gave the Crow agency a go-ahead on the biggest advertising campaign ever put on in China. Chinese smokers took a few sample puffs, grimaced, went back to the British brand. When another manufacturer duplicated...
Shocked was Judge Barnes by the "speed and lack of deliberation" with which the bankers acted. After a chat with a First National vice president, a Harris Trust vice president suddenly announced to the Ernsts that unless they signed a contract giving full management powers to Adman Skinner, the Prima loans would be called and suits started against the Ernsts, who had personally guaranteed the Prima notes. The Ernsts signed the same day they received this ultimatum, and Mr. Skinner moved...
When the old Prima salesmen met resistance to Mr. Skinner's watered product, the handsome, enthusiastic adman fired them, being under the impression that "anyone could sell beer if he just forced the issue hard enough." But even his new hirelings could not move the beer which by now was not only watered but stale. This, said Judge Barnes, "merely served to bring about further experimentation by Mr. Skinner...
...appeal Judge Barnes's decision will give pause to many another U. S. banker who contemplates taking over his debtor's business. But Chicago felt last week that whatever the merits of the decision banker-wise, the judge had gone out of his way to pillory Adman Skinner...