Word: adman
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Dates: during 1940-1949
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...Adman Smith also addressed himself last week to the radio industry. In Broadcasting magazine he sounded a warning against "campaigns or movements calculated to turn public opinion against radio." Set up an overall governing body, he advised, and give it power to enforce a code of practice in radio advertising. The possible alternative: Congressional action imposing "arbitrary rules governing commercials...
...important function of radio's own governing body, Adman Smith thinks, should be to plug radio itself, on the air, with commercials defending commercials. Sample Smith plug which an announcer might read with seductive fervor: "Friends, just take a moment and look around your home for the various items that have made your life easier, happier. . . . Dozens and dozens of these things, you'll find, were recommended to you over your radio. ... So today, let's tip our hats to radio's forgotten man-the radio advertiser...
...tall, chin-chopper boss, Chester Bliss Bowles, walked up Capitol Hill last week to ask Congress to extend OPA for another 18 months. As usual, Adman Bowles was armed with a great sheaf of adman's charts-150 of them-to show what OPA had been doing. As usual, he was urbane, softspoken, deferential. Only one note was missing in the interview. The rabbit-punching truculence with which Congressional committees have usually greeted OPAsters in the past was gone. This time the Senate's Banking & Currency Committee was on Chester Bowles's side from the beginning...
Sell the U.S. The trouble with OPA, he decided, was that no one had really told the U.S. what OPA was trying to do. Adman Bowles set out to tell it. He set up some 631 committees of farmers, housewives, industrialists to advise OPA (and incidentally to learn about it). He cut down the bedsheet-size questionnaires, pruned questions drastically. He wooed Congressmen with a special information service, took over the chore of answering letters from their mail which heckled...
...mystery was solved. Short, earnest Allen Reasoner, 38, a Red Cross field director, sadly admitted that he was the unwitting offender. The role, he said, had been thrust upon him during a 36-hour leave in Paris in mid-September. In all innocence he had called on a Paris adman named Pierre Elvinger. To him, Reasoner delivered an apparently innocuous message which Reasoner had received in a letter from his brother-in-law J. David Danforth, an executive with Manhattan's high-powered advertising firm, Batten, Barton, Durstine & Osborne Inc. The message: Elvinger was expected "to do a good...