Word: adman
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Dates: during 1940-1949
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...genial, moonfaced, pug-nosed, tireless ball-of-fire named Lou Russell Maxon, just turned 28, set up his own advertising agency (Maxon, Inc.) in Detroit. One by one, Adman Maxon bagged such big accounts as General Electric, Heinz "57 varieties," Pittsburgh Plate Glass, Gillette Safety Razor, by last year had a dozen whose total billing (about $9,000,000) was enough to rank Maxon, Inc. in the first flight of U. S. agencies...
First dealings of Adman Maxon and his new client occurred 25 years ago. At that time young Maxon was proprietor of a lunch wagon outside the Ford plant in Highland Park. One of his best pint-of-milk customers was Henry Ford. After a try at pro football with a pickup team of former Carlisle Indians, Maxon spent a year as advertising manager of Detroit's R. H. Fyfe & Co. ("America's Largest Shoe Store"), then became assistant city editor of the old Detroit Journal. He was fired for palming off a phony story on the city editor...
...spur-of-the-moment scheme was Adman MacManus'. Long had he talked it to leading churchmen and tycoons, now claims backing of $2,000,000. There is much enthusiasm among the hierarchy, says Promoter MacManus, about his scheme...
...Adman MacManus' proposed newspaper "would guard against destructive political liberalism which comes in attractive intellectual disguises from universities, and enters sneakingly by way of factory doors...
Three years ago Adman Raymond Ritchie Morgan approached James Folger of San Francisco, with the rummage sale notion-"the hottest idea I've hit in years"-to sell Mr. Folger's coffee. Coffeeman Folger was impressed when one of the first items disposed of on the program was Mr. Folger's speed boat ($800). The following year, when the air time was expanded to 15 minutes over CBS station KNX, the telephone response put the Hollywood, Hempstead and Hillside exchanges out of order, burned out the generator which operated the busy signal on one, caused the telephone...