Word: adman
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Dates: during 1940-1949
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...Atlanta Constitution found a way last week to make high-priced newsprint carry both editorial matter and advertising in the same space. The paper first printed a one-color ad for Delta Air Lines, then printed the financial page over it (see cut). Adman B. D. Adams, who thought it up for his airline client and ran the ad in four Southern papers, said graciously that any newspaper could use his idea...
...Adman Arthur Collins, who had founded Kaleidoscope and was squeezed out of it three weeks after the first issue appeared, agreed with Editor Stout. "The sole cause of their failure was their management, or lack of it," said he. "It was sure what one magazine called it-a '90Day Wonder...
...topflight admen who gathered last week at the annual eastern conference of the American Association of Advertising Agencies were not as cocky as usual. In Manhattan's Waldorf-Astoria Hotel the worried talk was all of television. Griped one adman: "The host of mysticism built up around television has top management scared stiff...
...audiences are far smaller. Furthermore, to keep their clients up to the minute on television, agencies have built up expensive television departments. So far, income from television accounts generally is far short of covering the cost of writers, new art directors and surveys. "When we get into television," one adman admitted, "we lose our shirts...
Manhattan Adman Arthur W. Collins, 45, who thought up Kaleidoscope, left the New York Sun two years ago to turn his idea into a magazine. From such backers as Motor Heir Jack F. Chrysler, Tobacco Heir Angier Biddle Duke and Milwaukeean Joseph E. Uihlein Jr. (Schlitz beer), he got more than $500,000. But until he lured buxom Martha Stout away from the editorship of Hearst's Junior Bazaar, Collins had no magazine...