Word: adman
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Dates: during 1950-1959
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Along ad alley, Harper has pushed his agency out in front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has quadrupled the agency's billings (Coca-Cola, Westinghouse, Chesterfield, etc.) to $250 million last year, hopes eventually to push McCann ahead of the No. I agency, J. Walter Thompson...
...Washes for One Head. McElroy came up through the advertising route, but he bore no resemblance to the caricatured three-martini sincere-tie adman of Madison Avenue legend. In Procter & Gamble's tight check-and-balance organization, advertising was something of a science, tied closely to research and development, production and marketing. P. & G. advertising knew almost to the ounce how much soap each of its bubble-bathos radio programs could be credited with selling. P. & G. advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes...
...Adman Lasker at 64 plunged into the market, convinced that the world of advertising art had all along been drawing its ideas from the prime originators of modern painting. In the next eight years he amassed a spectacular collection ranging from an 1834 Corot to a 1950 Joán Miró. The results, shown by the 60 color plates of The Albert D. Lasker Collection (Simon & Schuster; $20), make one of the handsomest art books of the season...
...Sidewalk. Young Rector Kinsolving's congregation obviously likes the shaking he is giving it. He moved to Pasco four months ago from a mission vicarage in California, an earlier tour as intern chaplain at San Quentin Prison and two years as an adman in Philadelphia and Phoenix. Ariz., has a strong Episcopal family background (his father, grandfather, great-uncle and cousin were or are bishops ). Said a fellow clergyman: "Who's Who is on his side-even if Episcopal doctrine is not." At Pasco, Kinsolving has broken all church attendance records, more than doubled church pledges...
That was too "sincere" for Whitehall Pharmacal Co., maker of Kolynos; it canceled its $300,000 Kolynos account with Grey. "Whitehall had been about to give us more business," Fatt explained ruefully, "and now they've taken even this away." Not every adman was convinced that a veteran of 36 years in the business could have made such a blooper without intending it. Some wondered if perhaps Fatt had already lost Kolynos before he appeared on Nightbeat and had simply used the occasion to cover his loss. But Fatt denied any such scheme. Said he sincerely...