Word: adman
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Dates: during 1950-1959
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Last week Kolynos was off the Grey list and Fatt was on the fire. On the very day that he wrote his memo, trim, slim Adman Fatt appeared on his first TV program, the third-degreeish Nightbeat, to support the view that admen really believe in their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product...
...While FCC scanned the air waves for any trace of an adman's use of "subliminal perception" in a pitch to the viewer's subconscious mind (TIME, Nov. 18). one TV station announced that it has been trying the technique for two months. WTWO in Bangor, Me. superimposes the suggestion "Write W-TWO" once every eleven seconds on certain of its TV shows, in a flash too swift for conscious perception. The station promised to keep FCC posted on the experiment; so far, a spokesman admitted, the results in the station's mail volume have been...
Television took a drubbing last week from one of its dearest friends: a TV adman. John P. Cunningham, head of Cunningham & Walsh, Inc., whose clients will funnel $20.8 million into TV this year, told 700 admen in Atlantic City that today's "pallid programing" is fast robbing even the best commercials of their power. Said he: "People will watch programs that bore them, but they tend to tune out their minds, which is bad for advertising...
Omnibus: "For all its goodies, it'll never be commercial," said an adman when Omnibus opened five years ago. Last week, as it began its first season without Ford Foundation support (and its first on NBC), Omnibus proved Madison Avenue more wrong than ever. With two-thirds of the show sold (to Aluminium Ltd. and Union Carbide), and the other third bid for, Omnibus kicked off with a slickly attractive white-shoe production of Stover at Yale, a tongue-in-dimpled-cheek musical adaptation by Douglass (Damn Yankees) Wallop of the old Owen Johnson stories. Much of the play...
...Emerson Foote, 50, who resigned nine months ago as executive vice president of McCann-Erickson Inc., the world's second-largest ad agency (first: J. Walter Thompson), returned to advertising as chairman of Manhattan's Geyer Advertising, Inc. Longtime (26 years) topflight Adman Foote, who left McCann-Erickson (TIME, Feb. 18) "to return to the personal practice of advertising," made a "substantial" investment in Geyer, which ranks 38th in ad billing with bookings of $20.5 million. Self-described as "an overgrown account executive and a frustrated copywriter," Foote will get a chance to work both ends...