Word: adman
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Dates: during 1950-1959
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...Julia's world, all television is concentrated in the i^-to ^minute commercial. Explains Adman Wilson: "It may be a matter of indifference to the layman but to agencies and sponsors it is life and death. The announcer is a little like the guy in an orchestra who has to clash the cymbals at a certain moment. If he goofs, the entire symphony is ruined-at least, as far as we are concerned." Julia seldom goofs. "I try to be natural, believable, sincere," she says in a dedicated tone. "It's not easy. On the stage...
Left alone, his billings at least halved and still slipping, Adman Biow fought to keep his agency alive, even tried to push a $1,000,000 revitalizing program. Madison Avenue felt that he might make it. But Biow, mulling it all over, finally decided that the task would be too much...
This would-be satire, by an ex-adman turned novelist, is set in the political outer space of 1960. The book's hero-heel is Blade Reade, a middle-aging boy genius who tries to keep his ulcer quiet and his three telephones busy. Blade paces the "deep veldt" of his office carpet during "Thinktime" and his mind crackles with "hot intuitive ideas busting loose like popcorn over a fast fire." As chairman of the Voters' Service Committee of the Republican Party, Blade needs a hot intuitive idea that will elect an amiable Midwestern boob named Henry Clay...
Even TV's original plays showed an unaccustomed polish. The best was Alcoa Hour's presentation of Man on a Tiger, adapted from a short story by Adman David Levy. It was a plunge deep into the Madison Avenue jungle, where admen fight for accounts, TV comedians fight for prestige and the small fry of television fight for their very existence. Keenan Wynn was the comic whose ratings have begun to slip and Melvyn Douglas the account executive who had risen to a vice-presidency on the comic's back and now decides it is time...
...SUNKEN GARDEN, by Douglass Wallop (254 pp.; Norton; $3.50), spins this sudsy question in the novelistic washer: Will the seven-year itch spoil the successful marriage of Tom Forester, boy adman? Author Wallop is noted for his 1954 crystal-gazing novel, The Year the Yankees Lost the Pennant (later the hit musical Damn Yankees), in which he showed how the Devil, with an assist from a Washington Senator outfielder, could raise hob in a baseball stadium; now he shows how the devil in the flesh complicates family life in the Madison Avenue...