Word: adman
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Dates: during 1950-1959
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...With its commercials rationed by law to six minutes for every hour of entertainment, I.T.A.'s advertisements sounded about as American as tea and crumpets. Housewives spoke quietly of the merits of this and that. Playful animals won friends and influenced buyers. "The British." explained a visiting U.S. adman, "are crazy for animals." On I.T.A.'s second day, a tea commercial got tangled with a station-identification signal, another commercial inexplicably appeared twice, and the station itself broke down five times. Meanwhile, the government-sponsored BBC carried on smoothly with plenty of reliance on Mickey Mouse. By week...
...million televiewers who saw him conquer an adman's dream of Everest, Dick McCutchen proved a perfect dish. Shaken well, he had the drawling deference of a vintage Jimmy Stewart, the nerve of a riverboat gambler, and the Montezuman morale of a Marine. Not the least, he had an astronomical gastronomical education, inherited from his globetrotting naval-officer father, who has spent years accumulating exotic recipes...
After graduating from Harvard ('30), he worked as a reporter and adman for the New York Times and Syracuse Post-Standard, did public relations (forthe Panama Canal), ran the Casa Grande (Ariz.) weekly Dispatch for two years before joining the Navy, then sold it at war's end. With his own $20,000, a borrowed $55,000, and an option to buy the News in his pocket, Tom Robinson persuaded such well-heeled Carolinians as former Army Secretary Gordon Gray and Robert M. and James G. Hanes, operators of one of the state's biggest textile mills...
...duty. If one quiz show was a smash hit, why not two? The producer, Louis G. Cowan, Inc., came up with a new idea called Panelopoly (a portmanteau word combining panel and monopoly), which would feature a panel of four amateur experts who would answer questions on their specialties. Adman Norman Norman sees Panelopoly as a sort of postgraduate course for contestants who have tried for the top money on The $64,000 Question. Explains Norman: "I got to thinking along this line when I realized that Mrs. Kreitzer and Gino Prato and Gloria Lockerman [the speller] were still...
...Fixit has a sponsor (Philadelphia Gas Works Co.) and an audience estimated to include 43% of the adults viewing at that hour. It started last March after an adman named Franklin Roberts saw Reporter Selby on a straight newscast. Roberts told Selby he was a poor commentator because he was not reporting what he knows best: Philadelphia, its people and its problems. He suggested a show growing out of the "In Our Town" column that Selby writes six days a week for the Bulletin, and they finally settled on the column's "Mr. Fixit" service idea...