Word: adman
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Dates: during 1950-1959
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...became president in 1942, launched such slogans as Old Gold's "For a treat instead of a treatment." After seven years under his hand, Lorillard hired a management consultant to find out what was wrong with the company, was advised to find a new president. After ex-Adman Robert Ganger joined the company, Lorillard sales spurted 51% in four years, but Ganger left in 1953, and Kent (still upstairs as board chairman) moved back in as chief executive officer. The next year Lorillard's sales slumped by almost 10%. Kent still expects to continue in an "advisory capacity...
...novel defenses of their wares. Columbia's Jerry Wald asserted the right of U.S. moviemakers, unlike that of Soviet producers, to criticize their country's seamy side; Motion Picture Industry Councilman Lou Greenspan fell back on the Bible, where "murder, adultery, even incest are described." One movie adman piously explained, when Kefauver cited an advertisement showing two scantily clothed lovers grappling suggestively, that it could have been worse: "In the original [drawing] submitted to us they were clad only in beads. We at least put pants on the woman...
...after six months of winnowing and weighing, would be an asset to the advertising department of any firm. The Rev. Dr. Theodore Henry Palmquist, 53, of Los Angeles' big (some 2,400 members) Wilshire Methodist Church, has the go-getting drive and the social flair of a successful adman-which was just what he started...
...like paradise, but the seemingly innocent natives soon prove to be suffering from human nature. They like private property and often marry for wealth or power rather than love. In their own primitive fashion, they are as firmly entered in the 20th century rat race as a Madison Avenue adman. No fool, Salesman Rantz snows the natives under with his bag of jokes-which terrify the islanders. He makes a laughingstock of the chief and moves into his job. By the native code losers in the grab for power are exiled to the other side of the island...
Manhattan Adman Frank Egan explains that the new trend is simply an effort by sponsors to make commercials as painless as possible for viewers: "In radio you could use a musical bridge between the entertainment and the message so that the commercials didn't seem so abrupt and jarring. But on TV, if you interrupt audience attention to plunge into a commercial, viewers get resentful." For this reason nearly all TV hosts and masters of ceremonies are supposed to ease the way into the sales message...