Word: adman
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Dates: during 1950-1959
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...York adman made a few helpful suggestions last year about a new TV panel show called Down You Go. He told Producer Lou Cowan to 1) get rid of his "adenoidal moderator," Bergen Evans, 2) replace his unknown panelists with glittering celebrities, and 3) telecast the show from Manhattan instead of Chicago. Then, the adman thought, there might be a chance of finding a sponsor...
...trial TV runs on several local shows, recalls that one of them was so bad it was watched "only by members of my immediate family." But last week he realized that his adenoidal high-pitched voice has finally become recognized as a TV asset: he was asked by an adman to do the commercials on another show...
Crystal Balls. A veteran adman and onetime vice president in charge of sales at Coca-Cola, Steele knew what was wrong with Pepsi when he took over. The accounting system was so slipshod that management did not even know the production figures of some of its biggest bottlers, or the breakdown of its costs. Says Steele: "They were operating by gazing into a crystal ball." Steele brought in a bunch of old Coca-Cola hands, set up a detailed method of cost accounting. He slashed costs by eliminating executive bonuses (he incorporated his own in his $96,000-a-year...
...furious battle for sales was matched by a legal brawl over the question: Who has first claim on the green gold in chlorophyll toothpastes? A small pharmaceutical outfit named Rystan Co., Inc. of Mt. Vernon, N.Y. thinks that it has. Eleven years ago Rystan, which is owned by ex-Adman O'Neill Ryan Jr. and two associates, paid more than $200,000 for a patent on all medical and dental compositions of water-soluble chlorophyll derivatives. Last month a federal court in Dallas upheld Rystan's patent and awarded the company $6,727 in damages against
...bottle because she is afraid of facing a Broadway opening night. Milland's interest in her progresses, of course, from the clinical to the romantic. But since he is happily married to Teresa Wright and has two children, nothing much happens, and the actress and the adman finally go their separate ways, both of them stronger for having known each other...