Word: adman
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Dates: during 1950-1959
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...Adman Jesse Ellington expressed his regrets over Rice's resignation, but insisted that Celanese Theater would nevertheless go ahead with Counsellor-at-Law, starring Alfred Drake and Ruth Hussey. Explained Ellington: "We've tried to lean over backward to live up to the best traditions of the theater and to avoid any of that political thing in casting. But when you get somebody who may cause a lot of bad publicity for your program, you have to be a little careful-it's an ordinary business safeguard...
...first fortnight as U.S. Ambassador to India, ex-Adman Chester Bowles gave signs of being a revolution in diplomacy and a revelation to New Delhi. He got off to an auspicious start by forgetting to pack his striped pants and morning coat. For the formal presentation of his credentials to India's President Rajendra Prasad, Bowles borrowed a pair of suspenders from his public-affairs officer, and a morning coat (too tight) and striped trousers (too big) from the Italian ambassador...
...When an adman named Baldwin H. Ward became a wartime Marine lieutenant, he put out a picture history of the Marines' Pacific battles. Its success gave him an idea: Why not put out an annual picture book of the year's news? After the war, "Baldy" Ward settled in Los Angeles as FORTUNE'S West Coast advertising manager. With $25,000 of his own and $50,000 from friends, he hired part-time editors, and in 1948 put out the first edition of Year, a LIFE-like 192-page summary (with 700 pictures). It sold...
...international advertising confer ence in London last week, British Adman J. B. Nicholas offered his views on sex ap peal in advertising. Said he: "Sex appeal ... is a corrupt, lazy substitute for the romantic appeal. Sex appeal offers few novelties and they soon bore, whereas the romantic appeal affords inexhaustible possibilities of humor, charm and sentiment." How did Adman Nicholas define advertising sex appeal? Said he: "Oh, you know. Legs and all that sort of thing...
Since admen are as follow-the-leader on TV as they have always been in radio, many other TV commercials are likely to assume a musical comedy format. But, sooner or later, something different will come along. As one ecstatic adman put it, with unconscious irony: "Why, we haven't even scratched the surface of what we can do to please the public...